Persistence Market Research has recently developed a report on the ‘Automotive Wrap Films Market’ which presents information about the market size, market share, regional trends, and profit projections. The report also enlightens users regarding the foremost challenges and opportunities for the market players to take into account and also highlights the key differential strategies implemented by leading players.
Automotive Wrap Films Market: Introduction
An automotive wrap film is a vinyl graphic applied directly over the original paint of the vehicle. These films are primarily used for two purposes – first being to change or enhance the appearance of a vehicle and the second being to safeguard the original paint from dust and corrosion. One single wrap on a vehicle can last up to five years – making it a relatively affordable option. Furthermore, automotive films wraps are also commonly used for advertising purpose as they are relatively cheaper than other forms of advertisements. Continuous growth in the Pre-owned car markets has also led to the increase in demand of wrap films as the major scratches, improper paint and other defects can be made unnoticeable with the help of the wrap films. Globally, automotive wrap films witness significant demand, due to rising consumer interest towards paint protection and colour change films.
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Automotive Wrap Films Market: Dynamics
Modernization of consumer lifestyle and the rising demand for personalized cars are expected to have a substantial impact on the automotive wrap films market. Increasing demand for wrap advertising, due to its simplicity and cost effectiveness also accounts for rapid market growth. Heavy vehicles such as buses and large vans, used for tourism also uses wrap films for promotions. The need to protect the vehicle’s original paint for an extended time period is further spurring demand for these films.
The usage of automotive wrap films in advertisements is an ongoing trend. The option of alternating the original color of the vehicle with different colored wraps as per consumer choice is another factor resulting in the fueling of demand for the automotive wrap film market. Increasing competition in the automotive sector has created various challenges, such as cost, quality and appearances for wrap film manufacturers.